On April 15, Toyota Motor Corporation announced plans to build a new passenger car factory in Mexico. The plant will be inaugurated in 2019, and is also the first plant specifically designed to meet the needs of Toyota’s new architecture – global vehicle.
The company will focus on producing Toyota Corolla Altis and TMC, which forecast an annual production volume of 200,000 vehicles. The presence of the Toyota factory in Mexico will help the group maintain its No. 1 position in the world.
According to a recent survey by Kantar Millward Brown, carmaker Toyota continues to lead the top 10 most valuable automobile brands in the world while Hyundai and Kia are not included in this list.
According to the latest survey of market research firm Kantar Millward Brown, Toyota brand continues to maintain the most valuable title in the world with the value of 29.15 billion USD, Mercedes ranked second with the value of 23, $ 36 billion, BMW ranked third with $ 23.33 billion, Honda and Ford respectively ranked fourth and fifth in this list.
In addition, other automakers like Nissan ranked 6th, Tesla ranked 7th, Audi ranked 8th, Volkswagen ranked 9th and Porsche ranked 10th. Notably, Korean automakers like Hyundai and Kia are all absent from the top 10.
Thus, with the achievement of being the most valuable automobile brand this year, Toyota has continued to maintain the No. 1 position for 12 years out of 14 years of research. At the time of 2010 and 2012, although it could not keep the number 1 position, Toyota still kept the second position in the rankings.
Besides, this year, Toyota and 2 other automakers Mercedes and BMW are also honored to be ranked among Brandz’s top 100 most valuable brand cars, besides other major brands such as Amazon, Apple, and Google. … Toyota ranked 41st while Mercedes ranked 54th and BMV ranked 55th in the top 100. Honda and Ford this year are no longer in the top 100 after having made this list last year.
Brandz calculates brand value based on the brand’s market capitalization, based on financial data analysis, smart market strategy and global customer reviews of brand value. .